Deal Sheet: 2026 Aviator Reserve

McLarty Daniel Lincoln · Bentonville, AR · VIN: 5LM5J7XC3TGL21109

Negotiation Guide

Opening Offer

$75,424

Fair Price

$76,924

Walk Away Above

$76,370

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$67,475

Est. Invoice$69,750

Holdback (est.)$2,274

MSRP (Sticker)$75,815

Asking Price$80,815

Markup+$5,000

Est. Dealer Margin on This Car$13,340

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)-$1,257

Avg Markup (Aviator)+$5,000

% Below MSRP84%

Avg Days to Sell23 days

Avg Sold Markup-$753

Price History

Jul 9, 2026$76,815 → $80,815(+$4,000)

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+$5,000$74,50046d

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+$5,000$87,35025d