Deal Sheet: 2026 Aviator Reserve

Bill Collins Lincoln · Louisville, KY · VIN: 5LM5J7XC3TGL20400

Negotiation Guide

Opening Offer

$72,159

Fair Price

$73,659

Walk Away Above

$72,892

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,191

Est. Invoice$66,355

Holdback (est.)$2,164

MSRP (Sticker)$72,125

Asking Price$77,125

Markup+$5,000

Est. Dealer Margin on This Car$12,934

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$19

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup-$421

Price History

Jul 9, 2026$73,125 → $77,125(+$4,000)

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