Deal Sheet: 2026 Aviator Reserve

Dave Sinclair Lincoln · Ballwin, MO · VIN: 5LM5J7XC3TGL20381

Negotiation Guide

Opening Offer

$78,698

Fair Price

$80,198

Walk Away Above

$79,764

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,604

Est. Invoice$72,984

Holdback (est.)$2,380

MSRP (Sticker)$79,330

Asking Price$84,330

Markup+$5,000

Est. Dealer Margin on This Car$13,726

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)+$3,100

Avg Markup (Aviator)+$5,000

% Below MSRP30%

Avg Days to Sell19 days

Avg Sold Markup+$1,391

Price History

Jul 9, 2026$80,330 → $84,330(+$4,000)

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