Deal Sheet: 2026 Aviator Reserve

Joe Machens Lincoln · Columbia, MO · VIN: 5LM5J7XC3TGL20302

Negotiation Guide

Opening Offer

$79,669

Fair Price

$81,169

Walk Away Above

$80,740

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,476

Est. Invoice$73,885

Holdback (est.)$2,409

MSRP (Sticker)$80,310

Asking Price$85,310

Markup+$5,000

Est. Dealer Margin on This Car$13,834

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$2,193

Avg Markup (Aviator)+$5,000

% Below MSRP94%

Avg Days to Sell22 days

Avg Sold Markup-$1,203

Price History

Jul 9, 2026$81,310 → $85,310(+$4,000)

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