Deal Sheet: 2026 Aviator Reserve

West Herr Lincoln · Getzville, NY · VIN: 5LM5J7XC3TGL18789

Negotiation Guide

Opening Offer

$73,992

Fair Price

$75,492

Walk Away Above

$75,039

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,381

Est. Invoice$68,618

Holdback (est.)$2,238

MSRP (Sticker)$74,585

Asking Price$79,585

Markup+$5,000

Est. Dealer Margin on This Car$13,204

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$202

Avg Markup (Aviator)+$5,000

% Below MSRP69%

Avg Days to Sell22 days

Avg Sold Markup+$121

Price History

Jul 9, 2026$75,585 → $79,585(+$4,000)

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