Deal Sheet: 2026 Aviator Reserve

Dorsch Lincoln · Green Bay, WI · VIN: 5LM5J7XC3TGL18324

Negotiation Guide

Opening Offer

$84,563

Fair Price

$86,063

Walk Away Above

$85,654

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,868

Est. Invoice$78,425

Holdback (est.)$2,557

MSRP (Sticker)$85,245

Asking Price$90,245

Markup+$5,000

Est. Dealer Margin on This Car$14,377

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)+$673

Avg Markup (Aviator)+$5,000

% Below MSRP62%

Avg Days to Sell21 days

Avg Sold Markup-$165

Price History

Jul 9, 2026$86,245 → $90,245(+$4,000)

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