Deal Sheet: 2026 Aviator Reserve

Joe Cooper Lincoln of Edmond · Oklahoma City, OK · VIN: 5LM5J7XC3TGL16752

Negotiation Guide

Opening Offer

$79,997

Fair Price

$81,497

Walk Away Above

$81,068

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,770

Est. Invoice$74,189

Holdback (est.)$2,419

MSRP (Sticker)$80,640

Asking Price$85,640

Markup+$5,000

Est. Dealer Margin on This Car$13,870

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$3,870

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,539

Price History

Jul 9, 2026$81,640 → $85,640(+$4,000)

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