Deal Sheet: 2026 Aviator Reserve

Apple Lincoln · Columbia, MD · VIN: 5LM5J7XC3TGL10238

Negotiation Guide

Opening Offer

$82,733

Fair Price

$84,233

Walk Away Above

$83,817

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,226

Est. Invoice$76,728

Holdback (est.)$2,502

MSRP (Sticker)$83,400

Asking Price$88,400

Markup+$5,000

Est. Dealer Margin on This Car$14,174

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$1,462

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell24 days

Avg Sold Markup-$901

Price History

Jul 9, 2026$84,400 → $88,400(+$4,000)

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