Deal Sheet: 2026 Aviator Reserve

Rydell Lincoln · Independence, IA · VIN: 5LM5J7XC2TGL24681

Negotiation Guide

Opening Offer

$82,364

Fair Price

$83,864

Walk Away Above

$83,097

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,274

Est. Invoice$75,744

Holdback (est.)$2,470

MSRP (Sticker)$82,330

Asking Price$87,330

Markup+$5,000

Est. Dealer Margin on This Car$14,056

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$1,239

Avg Markup (Aviator)+$5,000

% Below MSRP57%

Avg Days to Sell16 days

Avg Sold Markup-$53

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