Deal Sheet: 2026 Aviator Reserve

Camelback Lincoln · Phoenix, AZ · VIN: 5LM5J7XC2TGL24566

Negotiation Guide

Opening Offer

$79,764

Fair Price

$81,264

Walk Away Above

$80,497

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,960

Est. Invoice$73,352

Holdback (est.)$2,392

MSRP (Sticker)$79,730

Asking Price$84,730

Markup+$5,000

Est. Dealer Margin on This Car$13,770

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$1,470

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell21 days

Avg Sold Markup-$358

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