Deal Sheet: 2026 Aviator Reserve

McLarty Daniel Lincoln · Bentonville, AR · VIN: 5LM5J7XC2TGL23806

Negotiation Guide

Opening Offer

$84,294

Fair Price

$85,794

Walk Away Above

$85,027

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$74,991

Est. Invoice$77,519

Holdback (est.)$2,528

MSRP (Sticker)$84,260

Asking Price$89,260

Markup+$5,000

Est. Dealer Margin on This Car$14,269

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)-$1,257

Avg Markup (Aviator)+$5,000

% Below MSRP84%

Avg Days to Sell23 days

Avg Sold Markup-$753

Price History

Jul 9, 2026$85,260 → $89,260(+$4,000)

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+$5,000$87,35025d