Deal Sheet: 2026 Aviator Reserve

Lamarque Lincoln · Kenner, LA · VIN: 5LM5J7XC2TGL23742

Negotiation Guide

Opening Offer

$82,354

Fair Price

$83,854

Walk Away Above

$83,087

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,265

Est. Invoice$75,734

Holdback (est.)$2,470

MSRP (Sticker)$82,320

Asking Price$87,320

Markup+$5,000

Est. Dealer Margin on This Car$14,055

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)+$4,106

Avg Markup (Aviator)+$5,000

% Below MSRP9%

Avg Days to Sell21 days

Avg Sold Markup+$1,364

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