Deal Sheet: 2026 Aviator Reserve

Lincoln of Wayne · Wayne, NJ · VIN: 5LM5J7XC2TGL23708

Negotiation Guide

Opening Offer

$73,409

Fair Price

$74,909

Walk Away Above

$74,142

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,304

Est. Invoice$67,505

Holdback (est.)$2,201

MSRP (Sticker)$73,375

Asking Price$78,375

Markup+$5,000

Est. Dealer Margin on This Car$13,071

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)+$3,571

Avg Markup (Aviator)+$5,000

% Below MSRP25%

Avg Days to Sell22 days

Avg Sold Markup+$1,948

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