Deal Sheet: 2026 Aviator Reserve

Courtesy Lincoln · Portland, OR · VIN: 5LM5J7XC2TGL23305

Negotiation Guide

Opening Offer

$82,584

Fair Price

$84,084

Walk Away Above

$83,317

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,470

Est. Invoice$75,946

Holdback (est.)$2,477

MSRP (Sticker)$82,550

Asking Price$87,550

Markup+$5,000

Est. Dealer Margin on This Car$14,081

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)-$517

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell21 days

Avg Sold Markup-$697

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