Deal Sheet: 2026 Aviator Reserve

Morlan Ford-Lincoln · Sikeston, MO · VIN: 5LM5J7XC2TGL23272

Negotiation Guide

Opening Offer

$72,389

Fair Price

$73,889

Walk Away Above

$73,122

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,396

Est. Invoice$66,567

Holdback (est.)$2,171

MSRP (Sticker)$72,355

Asking Price$77,355

Markup+$5,000

Est. Dealer Margin on This Car$12,959

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$1,455

Avg Markup (Aviator)+$5,000

% Below MSRP79%

Avg Days to Sell20 days

Avg Sold Markup-$317

Price History

Jul 9, 2026$73,355 → $77,355(+$4,000)

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d