Deal Sheet: 2026 Aviator Reserve

CMA's Colonial Lincoln · Charlottesville, VA · VIN: 5LM5J7XC2TGL22591

Negotiation Guide

Opening Offer

$82,734

Fair Price

$84,234

Walk Away Above

$83,467

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,603

Est. Invoice$76,084

Holdback (est.)$2,481

MSRP (Sticker)$82,700

Asking Price$87,700

Markup+$5,000

Est. Dealer Margin on This Car$14,097

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory13 vehicles

Avg Markup (All Models)+$4,846

Avg Markup (Aviator)+$5,000

% Below MSRP0%

Avg Days to Sell16 days

Avg Sold Markup+$700

Price History

Jul 9, 2026$83,700 → $87,700(+$4,000)

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