Deal Sheet: 2026 Aviator Reserve

Hennessy Lincoln Atlanta · Atlanta, GA · VIN: 5LM5J7XC2TGL21294

Negotiation Guide

Opening Offer

$81,923

Fair Price

$83,423

Walk Away Above

$82,886

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,292

Est. Invoice$75,762

Holdback (est.)$2,471

MSRP (Sticker)$82,350

Asking Price$87,350

Markup+$5,000

Est. Dealer Margin on This Car$14,059

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory411 vehicles

Avg Markup (All Models)-$39

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup-$615

Price History

Jul 9, 2026$83,350 → $87,350(+$4,000)

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