Deal Sheet: 2026 Aviator Reserve

Dorsch Lincoln · Green Bay, WI · VIN: 5LM5J7XC2TGL20615

Negotiation Guide

Opening Offer

$82,009

Fair Price

$83,509

Walk Away Above

$83,090

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,576

Est. Invoice$76,056

Holdback (est.)$2,480

MSRP (Sticker)$82,670

Asking Price$87,670

Markup+$5,000

Est. Dealer Margin on This Car$14,094

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)+$673

Avg Markup (Aviator)+$5,000

% Below MSRP62%

Avg Days to Sell21 days

Avg Sold Markup-$165

Price History

Jul 9, 2026$83,670 → $87,670(+$4,000)

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