Deal Sheet: 2026 Aviator Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LM5J7XC2TGL20243

Negotiation Guide

Opening Offer

$77,049

Fair Price

$78,549

Walk Away Above

$77,782

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,543

Est. Invoice$70,854

Holdback (est.)$2,310

MSRP (Sticker)$77,015

Asking Price$82,015

Markup+$5,000

Est. Dealer Margin on This Car$13,472

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Aviator)+$5,000

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$78,015 → $82,015(+$4,000)

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