Deal Sheet: 2026 Aviator Reserve

Dutch Miller Lincoln of Ashland · Ashland, KY · VIN: 5LM5J7XC2TGL19044

Negotiation Guide

Opening Offer

$78,668

Fair Price

$80,168

Walk Away Above

$79,734

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,577

Est. Invoice$72,956

Holdback (est.)$2,379

MSRP (Sticker)$79,300

Asking Price$84,300

Markup+$5,000

Est. Dealer Margin on This Car$13,723

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)-$1,515

Avg Markup (Aviator)+$5,000

% Below MSRP88%

Avg Days to Sell23 days

Avg Sold Markup-$719

Price History

Jul 9, 2026$80,300 → $84,300(+$4,000)

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