Deal Sheet: 2026 Aviator Reserve

O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LM5J7XC2TGL16905

Negotiation Guide

Opening Offer

$82,218

Fair Price

$83,718

Walk Away Above

$83,299

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,763

Est. Invoice$76,250

Holdback (est.)$2,486

MSRP (Sticker)$82,880

Asking Price$87,880

Markup+$5,000

Est. Dealer Margin on This Car$14,117

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$680

Avg Markup (Aviator)+$5,000

% Below MSRP76%

Avg Days to Sell24 days

Avg Sold Markup-$743

Price History

Jul 9, 2026$83,880 → $87,880(+$4,000)

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