Deal Sheet: 2026 Aviator Reserve

Eide Lincoln · Bismarck, ND · VIN: 5LM5J7XC2TGL01918

Negotiation Guide

Opening Offer

$78,965

Fair Price

$80,465

Walk Away Above

$80,033

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,844

Est. Invoice$73,232

Holdback (est.)$2,388

MSRP (Sticker)$79,600

Asking Price$84,600

Markup+$5,000

Est. Dealer Margin on This Car$13,756

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$1,257

Avg Markup (Aviator)+$5,000

% Below MSRP90%

Avg Days to Sell22 days

Avg Sold Markup-$593

Price History

Jul 9, 2026$80,600 → $84,600(+$4,000)

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d