Deal Sheet: 2026 Aviator Reserve

Don Pierson Ford-Lincoln, Inc. · Spencer, IA · VIN: 5LM5J7XC1TGL25322

Negotiation Guide

Opening Offer

$79,864

Fair Price

$81,364

Walk Away Above

$80,597

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,049

Est. Invoice$73,444

Holdback (est.)$2,395

MSRP (Sticker)$79,830

Asking Price$84,830

Markup+$5,000

Est. Dealer Margin on This Car$13,781

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$775

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell21 days

Avg Sold Markup-$375

Price History

Jul 9, 2026$80,830 → $84,830(+$4,000)

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