Deal Sheet: 2026 Aviator Reserve

Classic Lincoln of Columbia · Columbia, SC · VIN: 5LM5J7XC1TGL23439

Negotiation Guide

Opening Offer

$82,384

Fair Price

$83,884

Walk Away Above

$83,117

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,292

Est. Invoice$75,762

Holdback (est.)$2,471

MSRP (Sticker)$82,350

Asking Price$87,350

Markup+$5,000

Est. Dealer Margin on This Car$14,059

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$822

Avg Markup (Aviator)+$5,000

% Below MSRP71%

Avg Days to Sell23 days

Avg Sold Markup+$48

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