Deal Sheet: 2026 Aviator Reserve

Morrie's Grand Ledge Ford/Morrie's Grand Ledge Lincoln · Grand Ledge, MI · VIN: 5LM5J7XC1TGL23277

Negotiation Guide

Opening Offer

$77,434

Fair Price

$78,934

Walk Away Above

$78,167

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,886

Est. Invoice$71,208

Holdback (est.)$2,322

MSRP (Sticker)$77,400

Asking Price$82,400

Markup+$5,000

Est. Dealer Margin on This Car$13,514

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$220

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell22 days

Avg Sold Markup-$83

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