Deal Sheet: 2026 Aviator Reserve

Miller Lincoln · Saint Cloud, MN · VIN: 5LM5J7XC1TGL23215

Negotiation Guide

Opening Offer

$84,404

Fair Price

$85,904

Walk Away Above

$85,137

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,089

Est. Invoice$77,620

Holdback (est.)$2,531

MSRP (Sticker)$84,370

Asking Price$89,370

Markup+$5,000

Est. Dealer Margin on This Car$14,281

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)+$3,833

Avg Markup (Aviator)+$5,000

% Below MSRP17%

Avg Days to Sell23 days

Avg Sold Markup+$2,167

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