Deal Sheet: 2026 Aviator Reserve

Wilson Ford Lincoln · Saginaw, MI · VIN: 5LM5J7XC1TGL22839

Negotiation Guide

Opening Offer

$82,480

Fair Price

$83,980

Walk Away Above

$83,445

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,790

Est. Invoice$76,277

Holdback (est.)$2,487

MSRP (Sticker)$82,910

Asking Price$87,910

Markup+$5,000

Est. Dealer Margin on This Car$14,120

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)+$1,143

Avg Markup (Aviator)+$5,000

% Below MSRP48%

Avg Days to Sell18 days

Avg Sold Markup+$414

Price History

Jul 9, 2026$83,910 → $87,910(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$82,50039d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d