Deal Sheet: 2026 Aviator Reserve

Performance Lincoln · Randolph, NJ · VIN: 5LM5J7XC1TGL22727

Negotiation Guide

Opening Offer

$82,139

Fair Price

$83,639

Walk Away Above

$82,872

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,073

Est. Invoice$75,537

Holdback (est.)$2,463

MSRP (Sticker)$82,105

Asking Price$87,105

Markup+$5,000

Est. Dealer Margin on This Car$14,032

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$1,734

Avg Markup (Aviator)+$5,000

% Below MSRP82%

Avg Days to Sell22 days

Avg Sold Markup-$382

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