Deal Sheet: 2026 Aviator Reserve

LaFontaine Lincoln Grand Rapids · Grand Rapids, MI · VIN: 5LM5J7XC1TGL22226

Negotiation Guide

Opening Offer

$82,064

Fair Price

$83,564

Walk Away Above

$82,797

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,007

Est. Invoice$75,468

Holdback (est.)$2,461

MSRP (Sticker)$82,030

Asking Price$87,030

Markup+$5,000

Est. Dealer Margin on This Car$14,023

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)+$3,912

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell20 days

Avg Sold Markup+$1,712

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