Deal Sheet: 2026 Aviator Reserve

Rowe Lincoln · Westbrook, ME · VIN: 5LM5J7XC1TGL21366

Negotiation Guide

Opening Offer

$81,654

Fair Price

$83,154

Walk Away Above

$82,387

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,642

Est. Invoice$75,090

Holdback (est.)$2,449

MSRP (Sticker)$81,620

Asking Price$86,620

Markup+$5,000

Est. Dealer Margin on This Car$13,978

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)+$567

Avg Markup (Aviator)+$5,000

% Below MSRP47%

Avg Days to Sell19 days

Avg Sold Markup-$725

Price History

Jul 9, 2026$82,620 → $86,620(+$4,000)

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