Deal Sheet: 2026 Aviator Reserve

Liccardi Lincoln · Watchung, NJ · VIN: 5LM5J7XC1TGL20797

Negotiation Guide

Opening Offer

$75,889

Fair Price

$77,389

Walk Away Above

$76,622

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$67,511

Est. Invoice$69,787

Holdback (est.)$2,276

MSRP (Sticker)$75,855

Asking Price$80,855

Markup+$5,000

Est. Dealer Margin on This Car$13,344

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$2,445

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell25 days

Avg Sold Markup-$1,007

Price History

Jul 9, 2026$76,855 → $80,855(+$4,000)

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