Deal Sheet: 2026 Aviator Reserve

Hoffman Lincoln · East Hartford, CT · VIN: 5LM5J7XC1TGL20363

Negotiation Guide

Opening Offer

$81,314

Fair Price

$82,814

Walk Away Above

$82,047

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,339

Est. Invoice$74,778

Holdback (est.)$2,438

MSRP (Sticker)$81,280

Asking Price$86,280

Markup+$5,000

Est. Dealer Margin on This Car$13,941

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$332

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup+$97

Price History

Jul 9, 2026$82,280 → $86,280(+$4,000)

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