Deal Sheet: 2026 Aviator Reserve

Hertrich Lincoln of Milford · Milford, DE · VIN: 5LM5J7XC1TGL20122

Negotiation Guide

Opening Offer

$73,973

Fair Price

$75,473

Walk Away Above

$75,019

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,363

Est. Invoice$68,600

Holdback (est.)$2,237

MSRP (Sticker)$74,565

Asking Price$79,565

Markup+$5,000

Est. Dealer Margin on This Car$13,202

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,112

Avg Markup (Aviator)+$5,000

% Below MSRP83%

Avg Days to Sell21 days

Avg Sold Markup-$504

Price History

Jul 9, 2026$75,565 → $79,565(+$4,000)

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