Deal Sheet: 2026 Aviator Reserve

Moses Lincoln · St Albans, WV · VIN: 5LM5J7XC1TGL19570

Negotiation Guide

Opening Offer

$83,199

Fair Price

$84,699

Walk Away Above

$84,285

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,644

Est. Invoice$77,160

Holdback (est.)$2,516

MSRP (Sticker)$83,870

Asking Price$88,870

Markup+$5,000

Est. Dealer Margin on This Car$14,226

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$561

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell20 days

Avg Sold Markup-$670

Price History

Jul 9, 2026$84,870 → $88,870(+$4,000)

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d