Deal Sheet: 2026 Aviator Reserve

Leith Lincoln · Raleigh, NC · VIN: 5LM5J7XC1TGL19004

Negotiation Guide

Opening Offer

$79,164

Fair Price

$80,664

Walk Away Above

$80,232

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,022

Est. Invoice$73,416

Holdback (est.)$2,394

MSRP (Sticker)$79,800

Asking Price$84,800

Markup+$5,000

Est. Dealer Margin on This Car$13,778

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)+$2,981

Avg Markup (Aviator)+$5,000

% Below MSRP31%

Avg Days to Sell20 days

Avg Sold Markup+$2,135

Price History

Jul 9, 2026$80,800 → $84,800(+$4,000)

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