Deal Sheet: 2026 Aviator Reserve

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J7XC1TGL18967

Negotiation Guide

Opening Offer

$71,305

Fair Price

$72,805

Walk Away Above

$72,340

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,969

Est. Invoice$66,125

Holdback (est.)$2,156

MSRP (Sticker)$71,875

Asking Price$76,875

Markup+$5,000

Est. Dealer Margin on This Car$12,906

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

Price History

Jul 9, 2026$72,875 → $76,875(+$4,000)

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