Deal Sheet: 2026 Aviator Reserve

AutoNation Lincoln Orange Park · Jacksonville, FL · VIN: 5LM5J7XC1TGL12084

Negotiation Guide

Opening Offer

$71,209

Fair Price

$72,709

Walk Away Above

$71,942

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$63,346

Est. Invoice$65,481

Holdback (est.)$2,135

MSRP (Sticker)$71,175

Asking Price$76,175

Markup+$5,000

Est. Dealer Margin on This Car$12,829

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)+$2,924

Avg Markup (Aviator)+$5,000

% Below MSRP37%

Avg Days to Sell16 days

Avg Sold Markup+$211

Price History

Jul 9, 2026$72,175 → $76,175(+$4,000)

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