Deal Sheet: 2026 Aviator Reserve

Leith Lincoln · Raleigh, NC · VIN: 5LM5J7XC1TGL05264

Negotiation Guide

Opening Offer

$76,888

Fair Price

$78,388

Walk Away Above

$77,946

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,979

Est. Invoice$71,305

Holdback (est.)$2,325

MSRP (Sticker)$77,505

Asking Price$82,505

Markup+$5,000

Est. Dealer Margin on This Car$13,526

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)+$2,981

Avg Markup (Aviator)+$5,000

% Below MSRP31%

Avg Days to Sell20 days

Avg Sold Markup+$2,135

Price History

Jul 9, 2026$78,505 → $82,505(+$4,000)

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+$5,000$87,35025d