Deal Sheet: 2026 Aviator Reserve

Holmes Tuttle Lincoln · Tucson, AZ · VIN: 5LM5J7XC1TGL04387

Negotiation Guide

Opening Offer

$71,107

Fair Price

$72,607

Walk Away Above

$72,141

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,791

Est. Invoice$65,941

Holdback (est.)$2,150

MSRP (Sticker)$71,675

Asking Price$76,675

Markup+$5,000

Est. Dealer Margin on This Car$12,884

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory338 vehicles

Avg Markup (All Models)-$1,200

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell22 days

Avg Sold Markup-$356

Price History

Jul 9, 2026$72,675 → $76,675(+$4,000)

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