Deal Sheet: 2026 Aviator Reserve

Steve Link Ford Lincoln, Inc. · Grinnell, IA · VIN: 5LM5J7XC1TGL04146

Negotiation Guide

Opening Offer

$80,720

Fair Price

$82,220

Walk Away Above

$81,795

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,419

Est. Invoice$74,860

Holdback (est.)$2,441

MSRP (Sticker)$81,370

Asking Price$86,370

Markup+$5,000

Est. Dealer Margin on This Car$13,951

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)+$875

Avg Markup (Aviator)+$5,000

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup-$1,045

Price History

Jul 9, 2026$82,370 → $86,370(+$4,000)

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+$5,000$87,35025d