Deal Sheet: 2026 Aviator Reserve

Koons Lincoln of Bethesda · Silver Spring, MD · VIN: 5LM5J7XC0TGL25392

Negotiation Guide

Opening Offer

$76,384

Fair Price

$77,884

Walk Away Above

$77,117

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$67,952

Est. Invoice$70,242

Holdback (est.)$2,291

MSRP (Sticker)$76,350

Asking Price$81,350

Markup+$5,000

Est. Dealer Margin on This Car$13,399

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory337 vehicles

Avg Markup (All Models)-$466

Avg Markup (Aviator)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$317

Price History

Jul 9, 2026$77,350 → $81,350(+$4,000)

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