Deal Sheet: 2026 Aviator Reserve

Uptown Lincoln · Wauwatosa, WI · VIN: 5LM5J7XC0TGL25182

Negotiation Guide

Opening Offer

$82,924

Fair Price

$84,424

Walk Away Above

$83,657

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,772

Est. Invoice$76,259

Holdback (est.)$2,487

MSRP (Sticker)$82,890

Asking Price$87,890

Markup+$5,000

Est. Dealer Margin on This Car$14,118

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory98 vehicles

Avg Markup (All Models)+$449

Avg Markup (Aviator)+$5,000

% Below MSRP65%

Avg Days to Sell20 days

Avg Sold Markup+$106

Price History

Jul 9, 2026$83,890 → $87,890(+$4,000)

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