Deal Sheet: 2026 Aviator Reserve

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LM5J7XC0TGL25134

Negotiation Guide

Opening Offer

$73,559

Fair Price

$75,059

Walk Away Above

$74,292

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,437

Est. Invoice$67,643

Holdback (est.)$2,206

MSRP (Sticker)$73,525

Asking Price$78,525

Markup+$5,000

Est. Dealer Margin on This Car$13,088

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

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