Deal Sheet: 2026 Aviator Reserve

Fair Oaks Lincoln · Naperville, IL · VIN: 5LM5J7XC0TGL24758

Negotiation Guide

Opening Offer

$79,474

Fair Price

$80,974

Walk Away Above

$80,207

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,702

Est. Invoice$73,085

Holdback (est.)$2,383

MSRP (Sticker)$79,440

Asking Price$84,440

Markup+$5,000

Est. Dealer Margin on This Car$13,738

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)+$4,127

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell20 days

Avg Sold Markup+$1,178

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