Deal Sheet: 2026 Aviator Reserve

Ted Britt Chantilly Lincoln · Chantilly, VA · VIN: 5LM5J7XC0TGL24744

Negotiation Guide

Opening Offer

$79,154

Fair Price

$80,654

Walk Away Above

$79,887

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,417

Est. Invoice$72,790

Holdback (est.)$2,374

MSRP (Sticker)$79,120

Asking Price$84,120

Markup+$5,000

Est. Dealer Margin on This Car$13,703

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory458 vehicles

Avg Markup (All Models)-$471

Avg Markup (Aviator)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$532

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