Deal Sheet: 2026 Aviator Reserve

Fair Oaks Lincoln · Naperville, IL · VIN: 5LM5J7XC0TGL24503

Negotiation Guide

Opening Offer

$74,979

Fair Price

$76,479

Walk Away Above

$75,712

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$66,701

Est. Invoice$68,949

Holdback (est.)$2,248

MSRP (Sticker)$74,945

Asking Price$79,945

Markup+$5,000

Est. Dealer Margin on This Car$13,244

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)+$4,127

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell20 days

Avg Sold Markup+$1,178

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