Deal Sheet: 2026 Aviator Reserve

Bob Maxey Lincoln, Inc. · Detroit, MI · VIN: 5LM5J7XC0TGL23870

Negotiation Guide

Opening Offer

$82,124

Fair Price

$83,624

Walk Away Above

$82,857

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,060

Est. Invoice$75,523

Holdback (est.)$2,463

MSRP (Sticker)$82,090

Asking Price$87,090

Markup+$5,000

Est. Dealer Margin on This Car$14,030

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$4,509

Avg Markup (Aviator)+$5,000

% Below MSRP7%

Avg Days to Sell19 days

Avg Sold Markup+$1,810

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d