Deal Sheet: 2026 Aviator Reserve

Future Lincoln of Roseville · Roseville, CA · VIN: 5LM5J7XC0TGL22718

Negotiation Guide

Opening Offer

$71,529

Fair Price

$73,029

Walk Away Above

$72,262

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$63,631

Est. Invoice$65,775

Holdback (est.)$2,145

MSRP (Sticker)$71,495

Asking Price$76,495

Markup+$5,000

Est. Dealer Margin on This Car$12,864

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$3,009

Avg Markup (Aviator)+$5,000

% Below MSRP22%

Avg Days to Sell14 days

Avg Sold Markup-$455

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d