Deal Sheet: 2026 Aviator Reserve

Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LM5J7XC0TGL21827

Negotiation Guide

Opening Offer

$85,274

Fair Price

$86,774

Walk Away Above

$86,007

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,864

Est. Invoice$78,421

Holdback (est.)$2,557

MSRP (Sticker)$85,240

Asking Price$90,240

Markup+$5,000

Est. Dealer Margin on This Car$14,376

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$3,474

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell21 days

Avg Sold Markup+$1,333

Price History

Jul 9, 2026$86,240 → $90,240(+$4,000)

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