Deal Sheet: 2026 Aviator Reserve

Bergstrom Neenah Ford-Lincoln · Neenah, WI · VIN: 5LM5J7XC0TGL21522

Negotiation Guide

Opening Offer

$75,489

Fair Price

$76,989

Walk Away Above

$76,222

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$67,155

Est. Invoice$69,419

Holdback (est.)$2,264

MSRP (Sticker)$75,455

Asking Price$80,455

Markup+$5,000

Est. Dealer Margin on This Car$13,300

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$464

Avg Markup (Aviator)+$5,000

% Below MSRP60%

Avg Days to Sell17 days

Avg Sold Markup-$85

Price History

Jul 9, 2026$76,455 → $80,455(+$4,000)

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